Keynote Speaker: A Larry Ross
Larry Ross is president of A. Larry Ross Communications, a Dallas-based full-service public relations firm founded in 1994 to provide crossover media liaison at the intersection of faith and culture. In 2016, he served as Communications Director for Dr. Ben Carson and his presidential campaign.
Ross, whom Newsweek magazine headlined as “Point Man for God,” has more than 40 years of mainstream and Christian corporate, agency and non-profit experience influencing public opinion through strategic PR counsel to organizations and individuals. These include men and women on a mission for God or the common good, such as evangelist Billy Graham, for whom he served as principal spokesperson beginning in 1981; Dr. Rick Warren, Bishop T.D. Jakes and many other national and international Christian leaders; and theatrical film releases, such as “The Passion of The Christ.”
A graduate of Wheaton College in Illinois, Ross and his wife Autumn have three sons, two daughters-in-law and two grandsons, and live in Lewisville, Texas.